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Using social media buttons like Google Plus and Facebook Like button plays an increasingly important role in SEO and can also help bring a spike of traffic to your website because when visitors start sharing something they like on your site it can quickly go viral. Google and all the major search engines are starting to take social media recommendations into consideration when ranking your site more and more. It has been suggested that simply by having a Google Plus button on your page will help with Google Ranking, but when your visitors start to share information from your websites by clicking the Google Plus button or the Facebook Like button Google views this as a vote of confidence for your site and so they start to give your site more Authority. Of course there are many other social media share options as well such as Reddit, Delicious and the Tweet button to name just a few. To really ramp up the 'Social Buzz' for your site you need to consider a Social Signal Building strategy.....