The Internet Marketing world has come a long way. To start an online business and compete in a pool of sharks requires wit, technical advantages and the ability to create and innovate. Thus, marketers are constantly coming up with more and more ways to stay on top of the trends and to dominate their marketplace.
To quote Richard Koch in his book – The Star Principles©, to build a truly profitable business, your business must have two traits. One, is must be in a fast growing niche. Two, you must be the market leader in your given niche. The same applies for the internet marketing world.
Origins of PLR
Picture this scenario – Ever wonder how did all the big chain supermarkets in the world all have their own line of cereal, washing detergent, soap etc.?
Well the fact is, most of them get theirs from a big main supplier. Once they get their hands on the goods, they then modify the products by adding perfume, coloring, labels and packaging and voila!
Even back in the day, people knew how to create quality products in the shortest amount of time and make tons of money selling these products.
This one revolution created a completely new market involving wholesale producers and vendors who sell their products. In the next chapter, we’re going to see how this revolution has evolved and entered the world of online marketing.
Enter Internet Marketing
No, I’m not talking about selling soap online (although you could!) But what if you could do the same as the warehouse soap, but instead with quality content which could be used in websites, blogs or added to your sales arsenal?
A New Weapon Of Mass Destruction
Currently, online business owners and marketers put strong focus on drawing traffic, crafting high converting sales pages and building targeted email lists. We see all sorts of “traffic gurus” or “marketing experts” teaching all these methods above.
But beneath all this, comes a huge growing and unstoppable force. One that will take the internet marketing world by storm.
Enter Private Label Rights (PLR).
Similar to how “soaps” were sold to supermarkets, quality online content can now be sold to marketers. Online marketers can now leverage on PLR content to grow and build their business at a rate faster like never before. Best part is, it works hand in hand with other Internet marketing techniques out there.
In the next chapter, we’ll look at the benefits of PLR and how it can help your business succeed.
When you use PLR, you get to tap into a powerful force, which offers many advantages for the savvy marketer and author.
1) Save money
If you were to hire a standard ghost writer to write an e-book for you (after you’ve spent hours brainstorming topics), it can cost you an average of $500-$1000 per e-book.
If you want to write it yourself, you waste a lot of time which could be used more efficiently by marketing your products instead.
PLR products come ready made for you at affordable prices and you get to save up to 90% of production costs.
2) Save time
If you plan to go solo the process of coming up with creative ideas, doing research, writing, and designing your product can take up to months.
With PLR, you can achieve disproportionate results in a short amount of time. It only takes you a few shorts hours to get a PLR books out into the market and rake in profits for you.
3) Reduces effort
The smart marketer works smart instead of working hard. By having PLR products hot from the oven, you don’t need to crack your head to think up and research niches as all the research and keyword finding has been done for you.
Sit back, relax and let the power of PLR do its work. Quality PLR content has been created by a team of researchers, writers and designers to help you focus on what you do best, marketing the products.
4) Tap into hot, lucrative niches
You no longer have to struggle like fish in the sea with the whales anymore.
PLR content gives you the ability to dominate well researched, obscure niches which have the potential to rake in huge profits for your business.