A lot of businesses that sell a product (or service) mistake its "features" for "advantages" (the nature of the product) again and again. How come? Because they design features into the product. They don't, nevertheless, experience the advantages... Buyers do.
And the buyers want the advantages, not the features. So you have to deliver advantages, not features. Don't mix up the two on your sales page or presentation about the nature of your product.
Your product intent is your product's most potent advantage, combined with a substantial, unique aspect of your business. It answers that hardest question. Why should likely buyers purchase your product, from your company?
Here's how to develop this...
What is it that you are selling? Put down what your product is and does.
You ought to know and comprehend each feature and benefit the product might have. Writing styles ought to always vary depending upon the desired audience. You ought to research who uses and buys the product to establish the tone and style of your audience and produce a unique voice for your product.
What is the advantage to your buyer? What trouble does it cure, or what gain does it supply?
It's frequently not adequate to simply list the features of a product as your audience might not always comprehend them. Utilize descriptive language to communicate how any one characteristic will benefit the customer and how buying the item will make their life simpler. Potential customers wish to know what the product will do for them.
What is unique about your product? About you? What makes you stick out from the competition?
Continue working on this till you are able to distinctly separate yourself from the field. There has to be a convincing reason for doing business with you, rather than your competitor. It’s crucial when composing product descriptions to be concise. Utilize common language and words that are simple to understand. Clearly describe the product without becoming too technical or ho-hum so the reader remains engaged.
Summarize the above into one tight, mighty; motivating phrase that you can use again and again that will persuade your buyer to do business with you, to trade their cash for the advantages delivered by your product.
The best product descriptions always invite a sale. Be originative and encourage the likely purchaser to buy your product by telling them precisely how to do it. As you begin to work through the above steps, you might discover this to be a lot more difficult than it appears. Don't quit!...
You must show the nature of the product. If it was simple, everybody would be making a fortune! Muster up a tight, sharp product intention that sells your likely buyer.
There's a 2nd advantage to this exercise. It will clear up your own vision of this monetization process! Write your product intention down. Keep it unwaveringly fixed in your mind.
Match your product intention to your ideal buyer’s most potent motivator, either "hurting" or "something to gain".
Hurting -- individuals feel deprived, nearly all in either wealthiness, wellness, love, or happiness. Show individuals how you assist in the area that they're disadvantaged in. Make it clear that you empathize with your visitor's trouble and that you have the remedy for her hurting or fear of loss.
Something to gain -- emphasize the single most crucial favorable advantage that you offer to your buyer, in language that she will value.
If your product intention answers the "What's in it for me?" inquiry, you're midway to the sale.