Even if you do have the best product or service in the world, plus an awesome killer sales letter that could sell sand to a dessert rat. If you still don't have any potential customers seeing what you have to offer then obviously you won't make a penny, not one cent. Traffic is king as someone famously quoted.
That's the reason why marketers like you and I spend so much time and effort, not to mention money, trying to put our offers in front of as many targeted leads as possible. But it doesn't have to be like that if you know which marketing methods actually work, and there are plenty which work and work well and there are many which I can tell you from experience simply do not work.
Here are a few tactics that I use and they work well and you can implement them in your business today.
1) Social Media Marketing
Any savvy online marketer will know that social media marketing as huge as it is, still remains in its infancy as the number of new users joining Facebook explodes by more and more each year and new social media and share sites pop up all over the net. Start to set up your social marketing campaigns right now and you are in a perfect position to profit from the enormous benefits in the months and year to come.
As you may know social media marketing is all about building relationships with people and building networks of friend and colleagues and also new contacts. So start building a good reputation in your niche now by establishing yourself as an expert in your field and on as many social networks as you can, that way you can fully take advantage of the huge leverage you will have to market your product or service in your niche.Start With the some of the well know and largest social media sites like:
2) Search Engine Marketing (SEO)
There are basically two ways to get targeted traffic fro the search engines:
3) Banner Ads and Text Ads
A great way to ensure your offers are seen is by creating and placing targeted ads. These can be online or offline or better BOTH.
Banner ads and text ads work well if you choose highly targeted to your niche sites to lace them on.
So Which Advertising Strategy is Best?
All of them! To maximize your impact and reach more people you should be implementing All of the above marketing methods into your business and you will see a huge jump in customers. Be sure to track each method in order to see where to concentrate your efforts for maximum growth.
These three advertising methods are very powerful when you implement them into any business but actually that is only the tip of the iceberg... there are plenty more proven marketing methods and when you put these three together with other powerful marketing techniques, you turn on the tap and get a constant flow of new leads and prospects to convert.
[update 2020] ...
As a new and upcoming platform I am going to Highly recommend Webtalk because you actually get paid rev share to do what you are already doing on Facebook while building new leads and contacts even as a FREE member and as a Pro member you get to post what are called SPOTLIGHT posts which basically are posts which are also shared directly with your chosen group(s) (public, business contacts, partners..etc , you choose.
Go here to Register on Webtalk Free.
Check out my own YouTube video reviews on webtalk below.
Webtalk benefits and how it works
Webtalk 3-in1 Contact Management Promo Vid
Earn points and Money when your content gets engagement on Webtalk
Affiliate Network Definition: An affiliate network acts as a go between or middle man between companies that want to advertise their products or services and affiliates like you who want to get paid for refering people to those companies. Companies or businesses that have a product or service to sell will already have a website and payment platform, and affiliates may already have a list of potential customers that are ready to buy that product or pay for that service.
As an affiliate you can place advertisements and banners on your website if you have one or you can use other advertising methods such as google ads ( or other network ads), article marketing and email marketing to send customers to the companies website or offers. So you don't even have to have a website to make money from affiliate marketing.
While some companies and networks will pay a percentage commission on each sale (PPS) there are some companies that pay on a CPA ( cost per action ) basis. There are some affiliate networks which specialise in CPA. Sometimes the action needed from the visitor is as simple as enter an email address. In that CPA example you get paid a certain amount every time someone enters their email address on a CPA form or squeeze page. The payment you receive can be anywhere from a few pennies or cents to a few dollars or pounds, depending on the offer. Usually the steps the visitor has to go through or the more information they have to give, potentially the more you can earn as the payments will tend to be higher. Some CPA offers can be a survey for example. A company might want to gather information on product or service or the people who would use it and in order to get that information they will pay CPA affiliates to get as many people as they can to complete the surveys so that they can gather as much research information as they can. Later that company can either create a product or service to match the audience or improve their product or service or even market other similar products and services to them depending on the the answers they gave when they completed the survey.
There are several popular CPA and affiliate Networks. Neverblue and Clickbooth are two popular networks for CPA and Commission Junction and Linkshare are popular at the time of writing this for PPS. But there are many new affiliate networks popping up all over the net right now.