The first thing and this is the most obvious yet most overlooked part of the process... Focus on your website or landing page itself. If you can increase several factors on your website to create more engagement, getting users to spend longer on your website you can often increase your website conversion. SO if more people become customers on your website (increased conversion) then this means more people buying without increasing the number of visitors... then that in turn means you also increase PPC conversions which means you can afford to spend even more on the PPC campaign so getting even more exposure (eyes on your ad) .... drive even more visitors and make even more sales and continue to scale up your profits.. You can continue to scale like this until you reach a ne plateau.
Two Factors Which Will Increase Sales & Conversions
People have a very short attention span.. you need to grab their attention, peak their interests and give them what they are looking for in a compelling headline right away. If they have to scroll and search just to find what your website is about or to find what they are looking for they will most likely leave.... FAST!
This is where a sales or informational video at the top of the page right below a gripping headline work well.
Visitors love to scan quickly for info too, so having the video on autoplay can be useful so they are listening to the video as they natural scan down you page.
Most people are not going to read every word they will scan your page picking out certain words, phrases and headlines. This is where having several sub headings and bolding important text works wonders. Include the most important relevant info in multiple headlines throughout the page.
Here's How To Remove Risk and Remove Buyers Remorse....
As with any kind of marketing you need to be able to build trust and rapport with your customers. (this applies to email marketing, face to face, in messenger and even on your website).
So how do you remove risk? SIMPLE...
Apart from offering a money back satisfaction guarantee, you can use stats, previous buyers testimonials and social proof. Social proof are a bit like testimonials but are in the for of reviews and recommendations. To remove buyers guilt you simply need to prove your how your product is of real value, ideally get your prospective customers to see it as an investment not just an expense.
Factor Number 2 of the Simple Ways To Increase Conversions
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