One of the best things about having an autoresponder list is that it can be relatively hands-off way to market for you. Of course, that means that you need to have a follow-up sequence ready to go and loaded into your autoresponder. It’s important to carefully structure these autoresponder messages so that you maximize your click through rate.
The way you do this will depend on your plans for your autoresponder. If you’re using the method where you have one content-based e-mail, one slightly promotional e-mail, then one fully promotional e-mail, the way you write each e-mail will differ.
In the first type of e-mail you may not put any links at all. With the second type, you’ll likely have a lot of content with a brief mention of a product that can help towards the end. That doesn’t mean that you won’t expect to get any sales from this type of e-mail!
You still need to pay attention to how you insert the link and what you say to get people to click through. It can really help you structure the e-mail in a way that captures their attention, stirs up some emotion, and leaves them to realize that you have found a solution to their problem. Then, you can insert the link where they can find out more information. Have a strong call to action to get a very high click-through rate. When you structure your e-mail in this way, it is very natural for people to click to see what else you have to offer.
If you have a strongly promotional e-mail, things will be set up slightly differently. You still want to stir up that emotion and guide them to the fact that you have a solution. The hope is that you have warmed them up by this point with your other content from the previous parts of the autoresponder. You might want to insert your link more than one time if it makes sense to do so in the copy. As further enticement, you may want to specify that you have given a full review or special bonus following the link you want them to click.
No matter what you do, it’s key to capture people’s attention. As was mentioned in another lesson, you need to examine what other marketers do successfully and model your techniques after them. Everything from the subject line of your e-mail to the closing sentence needs to be carefully prepared to maximize click through rates. Remember — if people don’t open your e-mail in the first place, the rest of what you write doesn’t matter.
The great thing is that after you’ve written your follow up sequence and start to get more and more people on your list, the sales will start to come in in a hands-off way for you!
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There are way too many marketers out there who are just in it for the quick sale. You want to be different! You want to be that marketer that people in your niche turn to time and time again for advice and product recommendations. The best way to do that is to build a great relationship with your list.
One of the biggest reasons why you’ll want to do that is because it will improve your bottom line. Not only that, but you’ll be giving a lot of value to your subscribers. It really is a good feeling to have done so, and it will help to establish your expertise in the marketplace.
First impressions are always very important. They should feel like they are getting a lot of value from the time they enter their name and e-mail address into your opt-tin box. That is part of the reason why giving away a valuable free report is such an effective technique
There are differences of opinion when it comes to how many marketing messages you should send out versus how many sales type e-mails. You will definitely want to test and track what works best for you, but many people find that that a ratio of content, content with light promotion, and promotion works well.
When you do it this way, you are gradually steering them in the direction you want them to go in — making a purchase! The people are your list won’t feel like you are just trying to make a buck with them. It’s a great ratio if you want to build a relationship, offer a lot of value, and make some great sales at the same time.
You can also repurpose content you have written for other avenues. The people on your list will appreciate seeing this content if they have not had a chance to before. This can cut down on the amount of work you have to do, but it will be much appreciated.
Remember to have your own style and personality as a list owner. You want them to not only love your content, but to love you. When they think of getting information and product recommendations in your niche, you want to be the first person that comes to mind for them. If you go about building a relationship in the right way, this will not be an issue for you at all.
The chances are very good that you are on a few autoresponder lists yourself. Do yourself a favor, and start to monitor the messages you receive yourself as they come in. Which ones do you find yourself opening, and why? Which ones do you delete right away and why? If you’ve made a purchase based on an e-mail you’ve received, why did you end up making that purchase?
Asking yourself these questions is one of the best ways to ramp up your list marketing efforts and to gain your footing as you start to develop a great relationship with your list.
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Hopefully you have already started building your list and are seeing some good numbers from your efforts. It’s time to take things a step further with advanced list building techniques. This will help you get more subscribers so you can put more money in your pocket.
The first thing you need to make sure of is that you give people many opportunities to subscribe to your list. This goes beyond just having a squeeze page — you need to have an opt in box on your blog or website. You might even want to test having more than one opt-in box per page, such as having one pop up as a person starts to leave your site.
Remember, you always want to give people good reason to join. They are not going to join out of the goodness of their hearts! The most basic thing you can do is give away a free report or another type of free gift in exchange for their name and e-mail address.
Another thing you can do is enter your free product into a giveaway site. These are win-win situations for everyone. They are basically collections of freebies in a certain niche (most commonly in the internet marketing niche). You put your product up for download in exchange for an opt-in, and you can get a lot of exposure as many people promote the giveaway. Look for one of these in your niche, and you’re sure to find that you get an incredible response.
If you’ve set up a blog, you can also get people to sign up for your RSS feed. That way, they will receive notification every time you post something on your blog. You can make use of this for sure! Whether they are on your main autoresponder list or not, your RSS feed can keep you on the top of their mind. You can make some great affiliate sales as people visit your interesting and highly targeted posts.
You can also have people refer friends that might be interested in your newsletter. This works best if your newsletter is highly informative and has a lot of value. People will WANT to pass your content along then! It’s a great way to expand your reach and get more people to join your list.
Make it clear that your content can be passed along. Don’t be afraid to ask people for a referral if they think their friends would enjoy getting your information. Make it as easy as possible for people to pass along your content, and you’ve got it made as far as list building.
Selling low end products is another good way to get people on your list. As you start to establish a buying relationship with people in your niche, the chances are good that they will like to hear from you again with product updates, new recommendations, and other information. This will fill your list with buyers rather than freebie seekers.
Be creative! There are many different ways to grow the size of your list. Remember, it is important to have a balance between great content and marketing messages that will dramatically increase the money you earn.
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