Google quite likes Squidoo so creating a Squidoo lens is a good idea for your online marketing. You cangratly improve the SEO of your website by using Squidoo to generare high profile backlinks. The videos below cover the basics on setting up a squidoo lens. A lens is basically a webpage on squidoo and be set up any subject you like. Although squidoo have changes some feature since this video was made it still contains very good information and all you need to know on setting up your first Squidoo lens. You can have a Squidoo lens up and running in no time atall and this will also help get your website indexed quickly.
Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.
The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.
Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.
From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list.
These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.
Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.
There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.
1)Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn't like and turns them off, they may just forget about signing up.
A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data's inputted. As more people sign in, your list will be growing.
2)As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor's fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don't over do it.
Don't waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.
3)Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
4)Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.
Social networking is massively popular so much so that many companies have had to block people from using them during work hours simply because far to many business hours were being used by employees on personal social networking sites. Social networking allows interaction with friends, family and co workers and other users. It allows you to not only contact people you know now but you can find people you knew from the past and you can find people you don't yet know who have similar likes and interests to you. You can interact in a variety of ways from sharing video, Audio playing games, chat etc. So this means you can use it for social and or business networking. It is always a good idea to have one account for personal use and one account for business networking, that way you don't annoy your social friends with constant business updates and you don't affect your business with social issues. In simple terms social networks are online communities where you can share information and meet people and works on users sharing content like pictures videos and so on and posting messages and playing games. Social networking sites are very very high traffic sites as an example 'facebook' has over eight billion users at present and generates hundreds of millions of page impressions every day, that's a lot of page impressions! So what does that to you as a business owner, well it means there are a lot of people on there looking for content, looking for information and yours could be the information they are after so social marketing should be an important part of your online business. Although social networking has really always been there since the start of the internet, now with new technologies and broadband connections and much faster computer processors it has taken off like crazy and is relatively easy for people of all ages with no technical experience to use. For example now you easily upload holiday photos or even videos with just two clicks. This means that it can be a very low cost way for people to connect and network with others so on a business level this is why you absolutely must be using it. As well as getting new potential customers you have the potential to meet new partners, new copy writers, JV partners, product developers and designers and you can connect with them easily and this can be useful for outsourcing the parts of your business that you don't like to do yourself. You can share your new products , market and much more the possibilities are endless. As well as the well know general social sites like 'myspace' and 'facebook' there are a number of niche networking sites dedicated to members with a particular interest for example Ryze.com is purely business networking, Ning.com is a good place to create your own social network very easily but that is a whole new topic I go into in another set of articles. In summary when used correctly any social networking site can be used to generate floods of traffic for your business or offers whatever they may be.
Most people who start off with an internet business try and do everything themselves, and rightly so, at first you need to, you need to gain experience, save money, learn the little tricks and tips that will help you later on to see if your freelancers are doing a good job - but you can't keep doing that if you really want to succeed!
You can build your business a lot quicker (and easier) by getting other people to do those things you are weak at or don’t enjoy, or even just things that take a lot of time, leaving you free to do the easy enjoyable stuff - that is the 'internet lifestyle'!
It also means you can take time off to spend with your family without feeling guilty, safe in the knowledge that your business is being built without you needing to be anywhere near it!
In this guide I'm going to take you through what, where and how to outsource so that you can supercharge your business, even if you are just starting out then learning how to reinvest your profits into outsourcing to grow your business can save you years of tedious slow growth and have you sipping cocktails on the beach in no time! (well not quite, but you could if you really wanted to!)
We'll begin with the advantages, and yes some disadvantages, of using freelancers compared to hiring permanent staff to help you, then get into how to quickly build up your business with outsourcing, the 7 deadly sins of outsourcing (so you can avoid the mistakes I made!) and then we'll get into the what, where and how that you need to know.
Advantages/disadvantages Over Permanent Staff
Most people when they think about getting some help for their business automatically think about hiring someone permanently to sit with them all day and pound away on a keyboard doing all the things that they don't like to do, and you can do that, traditional businesses do it all the time, but an online business is anything but traditional!
You see the problem with getting permanent staff is that you then have to start a payroll, you have to worry about insurance, employment laws, healthy and safety in the workplace, giving them equipment, making sure they are sat at their desk properly to avoid RSI, maternity leave, paternity leave, holidays, training, need I go on?
So you need to think about all those things, as well as paying them a lot of cash each month, making sure they are always working, not surfing the net, then you need to worry about the employment process, and about the firing process - it is a LOT harder to get rid of a permanent member of staff than a freelancer.
With outsourcing then you can outsource to different people for different things, so rather than trying to get one person in and force them to make videos, submit to directories, write articles etc, then I can outsource projects to different sets of people who are already experts in that skill! This means I get better quality work and I get it faster and cheaper.
Not to mention the fact that (and this is both an advantage and disadvantage) the freelancer is only ever employed for the length of a project, you can stop using them as soon as the project is over and go elsewhere if they are not pulling their weight.
This means they are super motivated to do the job you gave them well, and in the time you gave them, a permanent member of staff has no such motivation, they are there from 9 - 5 so it makes no difference how quickly they do something, but a freelancer makes less money if they take longer than they should to finish something.
Now of course it is not all rosy, freelancers can let you down and just go AWOL on a project, I've had that happen a few times, and it can really leave you in a mess, with a permanent member of staff you can check on them every 5 minutes to make sure it is going ok if you want!
You will also have a communication delay, even if you are in the same timezone (which often you are not) then there could be a delay of hours in them getting back to you on any questions you have, if they are in another timezone it could be 24 hours before they get back to you.....
(The above is a preview of 'Outsource Your Success' PDF, to find out more go to