Even if you do have the best product or service in the world, plus an awesome killer sales letter that could sell sand to a dessert rat. If you still don't have any potential customers seeing what you have to offer then obviously you won't make a penny, not one cent. Traffic is king as someone famously quoted.
That's the reason why marketers like you and I spend so much time and effort, not to mention money, trying to put our offers in front of as many targeted leads as possible. But it doesn't have to be like that if you know which marketing methods actually work, and there are plenty which work and work well and there are many which I can tell you from experience simply do not work.
Here are a few tactics that I use and they work well and you can implement them in your business today.
1) Social Media Marketing
Any savvy online marketer will know that social media marketing as huge as it is, still remains in its infancy as the number of new users joining Facebook explodes by more and more each year and new social media and share sites pop up all over the net. Start to set up your social marketing campaigns right now and you are in a perfect position to profit from the enormous benefits in the months and year to come.
As you may know social media marketing is all about building relationships with people and building networks of friend and colleagues and also new contacts. So start building a good reputation in your niche now by establishing yourself as an expert in your field and on as many social networks as you can, that way you can fully take advantage of the huge leverage you will have to market your product or service in your niche.Start With the some of the well know and largest social media sites like:
2) Search Engine Marketing (SEO)
There are basically two ways to get targeted traffic fro the search engines:
3) Banner Ads and Text Ads
A great way to ensure your offers are seen is by creating and placing targeted ads. These can be online or offline or better BOTH.
Banner ads and text ads work well if you choose highly targeted to your niche sites to lace them on.
So Which Advertising Strategy is Best?
All of them! To maximize your impact and reach more people you should be implementing All of the above marketing methods into your business and you will see a huge jump in customers. Be sure to track each method in order to see where to concentrate your efforts for maximum growth.
These three advertising methods are very powerful when you implement them into any business but actually that is only the tip of the iceberg... there are plenty more proven marketing methods and when you put these three together with other powerful marketing techniques, you turn on the tap and get a constant flow of new leads and prospects to convert.
[update 2020] ...
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Webtalk benefits and how it works
Webtalk 3-in1 Contact Management Promo Vid
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Often when starting out some people think online marketing as an easy way to get rich over night, and while online marketing obviously has massive potential to be very lucrative and allows you to market to millions of people worldwide instantly it does take hard work in the beginning and continuous testing and monitoring of your marketing strategies to check performance and profitability.
There may also be external factors which you have no control over that effect your success. For example the current so called economic slow down will have some effect on your business in one way or another depending on your business type. For example if you are trying to sell a high value physical product you might find it harder to make a sale in this economic climate because people simply do not have so much money at their disposal or are just scared to spend, but by monitoring and testing your marketing and looking at current trends you will be able to identify fluctuations in your market sector early and make any necessary changes to ensure continued profitability. If you are offering a business opportunity of some kind you might find that your business actually increases right now because many people are looking for a way to earn an extra income now more than ever.
You will no doubt be familiar with programs such as Google's pay-per-click program AdWords where you pay Google an amount every time someone clicks on one of your ads, again complete monitoring of ads and website performance is a must so that you can see what is going on. There are various tools available to enable you to find out exactly what visitors to your website are doing, including software which allows you record and to actually see where your visitors are clicking, where they are scrolling and exactly what they do on your website.
So understand that yes you can make money online with consistent effort, but you can also lose a serious amount of cash with bidding on non efficient keywords or by not keeping track of what goes on. Some marketers opt to pay for expert help with the online marketing side of business to ensure a consistent flow of good traffic and profits and while this is fine if you have very little knowledge about online marketing or simply prefer not to do it yourself but it can be expensive, and there are plenty of ways to market and monitor your online business for little or indeed no cost, just do a little research and you will find an abundance of info on this.