You don't have to be a corporate business or huge company, all small businesses can and should utilize press releases in their marketing efforts. To make the most of your press release it is important to ensure that it is distributed and syndicated to as many of the top news distribution websites and platforms. This will serve three purposes:

1. Credibility & Social Proof. Once your article is published on such sites as ABC, CBS, NBC,Forbes News etc and other reputable news site partners, you can put those logos on your own website with the title 'As Seen On' or 'Featured On'
2. Public Awareness.  Getting your company or brand name more exposure is vital if you want to stand out from the crowd, a high quality press release and distribution is the perfect way.
3. A Powerful Diversity Of Links. As the high authority news syndicates collect your press release and publish it to their own website, your site will be getting high authority link juice form with High Domain Authority, and in some cases as high as DA 90.

Once you see the power a successful press release can have on your business you will incorporate this regularly into your marketing efforts, in fact you should be doing this. Some companies run a press release once thinking its only to notify the public of a new business startup etc, but in fact you should be submitting a release every opportunity you get, every time you have an announcement to make, every time you release  a new product , every time you have a sale or promotion etc.
RESOURCES:
http://premiummarketingservices.net
http://marketersmedia.com/

If you never made an online video before, you might be intimidated about the process. Thankfully, it tends to be easier than you might think! You don’t even need a high degree of technical skill. The tools that are out there these days are designed to be very user-friendly, so it’s just a matter of finding the ones that will work best for you.

First of all, every affiliate marketer needs to have screen capture software. It is perfect for demonstrating how to do things on the web (helpful if you are creating tutorials, etc.), recording PowerPoint presentations, and so on.

Camtasia Studio is the most popular screen capture option for PC users because it is so powerful. If you’re a PC user on a budget, you might want to check out CamStudio instead. Mac users have the option of using something inexpensive like iShowU, or using the top-of-the-line ScreenFlow software. Camtasia Studio is now also available for the Macintosh!

In addition to using screen capture software, you may want to get a WebCam as well. This is perfect for recording talking head videos where you speak directly to your audience. Many laptops come with a web cam built right in, making this an easy option. Even if your computer does not already have one installed, you can purchase these cameras very inexpensively.

Yet another tool you might consider is a video camera. These are great for recording product reviews and talking head videos. Flip Video and other pocket-sized camcorders are perfect for this purpose since you can easily carry them around — they are also relatively inexpensive!

It can be intimidating to try and put the videos together even after you’ve recorded them. Thankfully, certain products include ways to edit the video right within them, such as ScreenFlow and Camtasia. Videos taken with Flip video also have some minor editing capabilities, which will be fine for many purposes.

You will find that you don’t need to do something fancy all the time in order to create videos to promote products or establish yourself as an expert. Many of the best programs automatically encode for you in the proper format. This can be a great timesaver when you need to create many videos in a short timeframe.

The most important thing is that you do not get off scared off of creating video. It no longer takes an entire film crew to put out a video! All you need is your computer and a small amount of equipment and you should be ready to go.

ALSO.... you must have seen those cartoon videos, you know the ones that sketch out a story or sales pitch, they are also referred to as doodle video or whiteboard videos.... "you know the ones I'm Talking about right"?

Well those videos used to cost THOUSANDS of DOLLARS for a two or three minute short video..... don't believe me?.. search google for 
 "whiteboard videos" or see the prices on sites like this http://www.whiteboardanimation.com/rates/
and here ---> http://www.macymoostudios.com/whiteboard-animations/

These kinds of videos captivate the audience and keep them watching and proven to convert up to 200% more than normal videos and thats why these companies can charge hundreds, thousands, and even tens of thousands for these videos !

 or you pay over $600 for "Video Scribe Software" software to do it your self (click here to see proof)

Well there is "A New Kid On The Block' a new piece of software that was selling for $497 that you can buy for less than $50 If you follow my link!