Online quizzes have taken the Internet by storm in recent months. Curious which Grease character you are? Zimbio has a quiz for that. Looking for ways to spend $100? BuzzFeed has a quiz that could help.
As useful and fun as these quizzes might be to the respondents that answer them, there’s another group that’s extremely interested in the answers given by quiz-hungry Web surfers: Marketers.
BuzzFeed and Zimbio say they don’t collect quiz answers for ad purposes, but some other companies do. Increasingly, advertising companies are using quizzes as a tool to collect detailed information about the people that interact with them. That information is then sold to advertisers, advertising agencies, and other advertising technology companies to help them target and tailor online ads.
Take this quiz published by Wikia.com, for example, which is powered by UK-based online ad company VisualDNA. The quiz promises to tell you about your personality based on your answers to around 20 multiple choice questions. Some of those questions include “Do you own a car?”, “Do you have children?”, and “What is your age?”, the answers to which would probably prove valuable to an automotive advertiser, for example.
Other quizzes powered by VisualDNA, such as this one on travel site Explorra.com, ask questions such as “What do you like doing on holiday?”, “What’s your kind of hotel?”, and “What’s your budget?” That information might be of interest to an advertiser selling budget ski holidays.
According to VisualDNA, the company has now built profiles on more than 300 million users using its psychometric quizzes.
Behavioral tracking isn’t new in the world of online advertising, of course. Almost all online ad companies now track user behavior across the Web to help them target their ads more successfully. But the difference with VisualDNA’s approach is it enables specific data volunteered by users themselves, as opposed to making assumptions based on users’ behaviors.
“We collect information about demographics, intent, interests, and personality. These can predict what people might be interested in buying or hearing about,” said Jacob Wright, head of strategy at VisualDNA.
That information is then tied to cookies that are dropped on users’ Web browsers, which are in turn used to identify where users travel across the web. The cookie data is licensed to advertisers, agencies, and advertising technology companies looking to target those users based on the information they volunteered.
According to Mr. Wright, the quizzes VisualDNA produces and powers aren’t simply lists of purchase intent questions; they’re primarily designed to provide value to users.
“With our quizzes we provide tools that help people understand themselves. In general people find it positive and valuable which is why the quizzes often go viral online,” he said
Going beyond marketing, VisualDNA said it’s even using data from quizzes to help predict how likely consumers are to repay credit lines. “We’ve created tests that can accurately predict loan repayments. Some people might not have credit histories, but they do have personalities,” Mr. Wright explained.
But not all online quizzes collect data in the manor VisualDNA’s do. BuzzFeed, for example, says none of the answers to its popular quizzes and questionnaires are collected and tied to cookies for ad targeting purposes.
“BuzzFeed does not drop cookies about whether a user got London vs Paris in a quiz result, or whether they said they prefer espresso over latte in a quiz answer. Third-party trackers are also not tied into what people answer in a quiz,” a BuzzFeed spokesperson said.
BuzzFeed said it collects some data in aggregate form to help it understand what percentage of users finish quizzes and understand how that relates to social sharing. It does not “look at or care about the individual’s responses to quizzes,” the spokesperson added.
Likewise, popular quiz site Zimbio says it doesn’t collect data about users’ quiz answers either.
“We don’t use any of the specific results or answers to target ads or to do anything else commercial,” said Tony Mamone, CEO of Zimbio’s parent company, Livingly Media.
Zimbio does gather and keep some aggregate data, however, in order to help inform the creation of its quizzes. For example, if users consistently get a question wrong, it might be swapped out for an easier one instead.”
“For us this is this data is purely editorial. It’s not an ad play or a targeting data play,” Mr Mamone concluded.
By Jack Marshal - read the original article at CMO Today here
As an affiliate marketer, it is absolutely important for you to really get into the mind of your niche. You need to know what they talk about, how they talk about it, what they are most concerned about, what type of products they want to buy. One of the best ways to do this is by visiting niche forums. This can also be a great way to get more traffic and sales and to establish your expertise. Understanding the different uses for forums is one of the best things you can do to improve your affiliate sales.
If you’re trying to research and get to know the people in your niche, you will want to join the most popular forums. Be sure to browse the top threads in the forum, as well as the recent ones that are getting a lot of responses. Immerse yourself into this niche several times per week so you are able to become a better affiliate marketer in this niche.
As you start to gain your confidence, you may want to start posting and answering questions as well. Since you’ve been doing so much research and work in this niche, the chances are good that you can answer at least the most basic of questions. This serves a good purpose because you’ll be able to start establishing yourself as an expert in the niche. The more people get to know you, the more comfortable they will be seeing what else you have to offer.
That is when you want to start offering something in your signature file. Be very careful to pay close attention to the rules of the forum you are participating in. Some of them allow you to use blatant affiliate links, others only allow you to link to personal websites, still others restrict commercial advertisement of any sort. Pay attention to how the other members act and what they do and position yourself accordingly.
Also, be sure to insert your site’s information in your profile link for that website. As people start to see you posting more with high-quality posts, they will want to learn more about you. When they visit your profile, information should be ready and waiting for them to hop on over to your website to join your list or read what you have to offer.
Note that there is usually more than one popular forum per niche. You don’t need to spend a lot of time on these forums, but you do want to expand your reach as much as possible. By joining all the most popular forms you will really be covering all of your bases.
Your list will grow larger, you can do some awesome research, you can establish yourself as an expert, you can drive traffic to your website, get backlinks to your website, and make more affiliate sales all around! The forums are definitely a great option for you as an affiliate marketer.
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Often when starting out some people think online marketing as an easy way to get rich over night, and while online marketing obviously has massive potential to be very lucrative and allows you to market to millions of people worldwide instantly it does take hard work in the beginning and continuous testing and monitoring of your marketing strategies to check performance and profitability.
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What type of online business are you promoting right now? Are you able to provide a good online marketing promotion that will bring you profit and keep you moving forward?If your not able to undertake a good online marketing plan then you need to learn before it's too late. You need to offer something more than the competition just to be able to gain more customers. So, if you don't make your move, you'll and up losing everything all that you have worked so hard for.
You need to build or base your online marketing promotion on a systematic plan that will help you and your business grow. First of all as you are doing this online, you really must look into the possibilities using search engine optimization techniques to reach your target market (SEO). You could consider making another website that directs you to your main website for your online business, but you have to make sure that the second website will be able to get traffic that would bring your target audience closer and gathering more interest for your business.
If you are not so familiar with SEO you need to choose a good we designer and then let your web developer know that you would like to have keyword-rich content for your website so you gain a better organic listing on search engines and get more traffic from the search engines. This is one thing that should play an important part of your online marketing strategy, this campaign will then provide you with far more leads and of course customers.
So by now you're probably thinking how important this is for your online business promotion, right? Well to put it simply it is very, very important. You can add other ways of generating traffic through the use of press releases and article marketing. If you are good at writing then you should make good use your talent because it's definitely going to rank you higher and enable you to reach your more of your target market.
It's not so hard to make your online marketing promotion work well, all you have to do is to make sure that you prepare and have the right words to put up on your website or your sales letter and you will get good feedback from your customers, and more importantly eventually, the profit. Why not put this to the test right now and see what differences it could make to your online business.
You should be constantly thinking of what approach you can use next to start building a future for your online marketing success. First, you need a positive outlook, some good research and you need to understand that you will be able to mold the success of your business in your hands over time.
If you really to achieve online marketing success for your business, all you need is a bit of perseverance and a little bit of the know how,which you will find from many sources like this, and then you're good to go.
Here are a few questions every business person should ask themselves about their online marketing business and you should be asking yourself these same questions right now if you are considering any sort of online venture.
1. Are you willing to put your money at risk at this kind of venture on the internet?
2. Are you willing to put in the time and effort to make this business a success and keep it running in the long term.
I'm sure you will realize you will need to put Some money into any business venture you embark on. There are some good online marketing businesses opportunities out there
and they do generate profit. Buut you need to make sure that you have enough money before getting into any business especially when it's online marketing.Im talking about the initial cost to join or setup the business and the initial advertisng costs. ( there are of course some low cost advertising methods and some of the best form of advertising can be free.)
Your online business is not going to be so easy to get going and establish yourself if you are not at all good at marketing. You really do need to understand what the fundamental principles are for internet marketing and then learn how to apply them to your own business. As the owner of any online business you need to provide your website viewers with exactly what they are looking for if you are gpoing to profit online.
So what you need to be able to do is focuss your business on providing your customers with accurate and always up to date information. If you are marketing an internet marketing business opportunity you should be providing your clients with up to date information on their business economy right now and showing them strategies that they should be using to keep ahead of the competition and other marketers in the same niche.
You should aim to give a systematic plan of action to client who is in need of online help or marketing expertise. You must know the best strategies to use in a certain type of business and show you client how to use them.
Establishing an online business doesnt have to be difficult if you have the right tools available to you from the beginning so before you go into any business venture online or other, be absolutely sure that you understand before hand exactly what is needed, what works and what doesnt work.
Are you planning success with your business venture online? If that is the case then you need to choose the most appropriate online marketing strategy for your business so you will get the most profit from it. It is important to keep the business up to date even if it is just a branch out for your online transactions. So don't be fooled into thinking that having a business plan is not necessary at all for your online business. It really is important to know what you want and how you plan to get there..
Are you aware of the number of competitors that you will find online? If not then try going through google or other search engines searching for the same niche. You will soon realize that you probably have more competitors than you expected, but that is not always a bad thing. Competition will keep you on your toes,If you do nothing, you will be losing clients from time to time. After knowing this, what you need is the best online marketing strategy that you can utilize in making your business the best of the best.
Are you familiar with search engine optimization or SEO? This is one of the best online marketing tools that your competitors use to make sure that they rank high through search engines. You might be asking why you need to rank high, ..simple... it is from the search engines where people can be pointed out through a link to your website. They don't actually memorize websites unless they heard of you by word of mouth and then decided to save your website's URL and bookmark it. Appart from that, the only way these people will find you is through search engines like Yahoo, Google etc.
Your website needs to have content that is keyword rich, meaning that you need to research on keywords people use to fins what they are looking for on search engines most of the time so you can use these keywords for your web content. This is one of the best online marketing strategies being used by webmasters to drive traffic to their site.
Now once you get visitors to your site you need to keep them there. So what can you do to make them want to stay and see what you have to offer?... Well, obviously you must firstly make sure that your website is presented well enough to make visitors stay. If your visitors and potential customers find you site confusing or cant see what they want right away they will leave! Make sure that you update the content regularly, because these visitors might turn out to be your best customers and you don't want them going to your competitors websites because they dont like the feel of yours or think its is old out of date info right?
SEO, keyword research, and links all work hand in hand are the best online marketing tools for your business and you should utilize them today. There are plenty of other strategies that you should impliment as well as these but they are the basic foundations for a good website. They are the first things you should be focusing on before moving on to other narketing strategies for you online business.