Even if you do have the best product or service in the world, plus an awesome killer sales letter that could sell sand to a dessert rat. If you still don't have any potential customers seeing what you have to offer then obviously you won't make a penny, not one cent. Traffic is king as someone famously quoted.
That's the reason why marketers like you and I spend so much time and effort, not to mention money, trying to put our offers in front of as many targeted leads as possible. But it doesn't have to be like that if you know which marketing methods actually work, and there are plenty which work and work well and there are many which I can tell you from experience simply do not work.
Here are a few tactics that I use and they work well and you can implement them in your business today.
1) Social Media Marketing
Any savvy online marketer will know that social media marketing as huge as it is, still remains in its infancy as the number of new users joining Facebook explodes by more and more each year and new social media and share sites pop up all over the net. Start to set up your social marketing campaigns right now and you are in a perfect position to profit from the enormous benefits in the months and year to come.
As you may know social media marketing is all about building relationships with people and building networks of friend and colleagues and also new contacts. So start building a good reputation in your niche now by establishing yourself as an expert in your field and on as many social networks as you can, that way you can fully take advantage of the huge leverage you will have to market your product or service in your niche.Start With the some of the well know and largest social media sites like:
2) Search Engine Marketing (SEO)
There are basically two ways to get targeted traffic fro the search engines:
3) Banner Ads and Text Ads
A great way to ensure your offers are seen is by creating and placing targeted ads. These can be online or offline or better BOTH.
Banner ads and text ads work well if you choose highly targeted to your niche sites to lace them on.
So Which Advertising Strategy is Best?
All of them! To maximize your impact and reach more people you should be implementing All of the above marketing methods into your business and you will see a huge jump in customers. Be sure to track each method in order to see where to concentrate your efforts for maximum growth.
These three advertising methods are very powerful when you implement them into any business but actually that is only the tip of the iceberg... there are plenty more proven marketing methods and when you put these three together with other powerful marketing techniques, you turn on the tap and get a constant flow of new leads and prospects to convert.
[update 2020] ...
As a new and upcoming platform I am going to Highly recommend Webtalk because you actually get paid rev share to do what you are already doing on Facebook while building new leads and contacts even as a FREE member and as a Pro member you get to post what are called SPOTLIGHT posts which basically are posts which are also shared directly with your chosen group(s) (public, business contacts, partners..etc , you choose.
Go here to Register on Webtalk Free.
Check out my own YouTube video reviews on webtalk below.
Webtalk benefits and how it works
Webtalk 3-in1 Contact Management Promo Vid
Earn points and Money when your content gets engagement on Webtalk
As an affiliate marketer, it is absolutely important for you to really get into the mind of your niche. You need to know what they talk about, how they talk about it, what they are most concerned about, what type of products they want to buy. One of the best ways to do this is by visiting niche forums. This can also be a great way to get more traffic and sales and to establish your expertise. Understanding the different uses for forums is one of the best things you can do to improve your affiliate sales.
If you’re trying to research and get to know the people in your niche, you will want to join the most popular forums. Be sure to browse the top threads in the forum, as well as the recent ones that are getting a lot of responses. Immerse yourself into this niche several times per week so you are able to become a better affiliate marketer in this niche.
As you start to gain your confidence, you may want to start posting and answering questions as well. Since you’ve been doing so much research and work in this niche, the chances are good that you can answer at least the most basic of questions. This serves a good purpose because you’ll be able to start establishing yourself as an expert in the niche. The more people get to know you, the more comfortable they will be seeing what else you have to offer.
That is when you want to start offering something in your signature file. Be very careful to pay close attention to the rules of the forum you are participating in. Some of them allow you to use blatant affiliate links, others only allow you to link to personal websites, still others restrict commercial advertisement of any sort. Pay attention to how the other members act and what they do and position yourself accordingly.
Also, be sure to insert your site’s information in your profile link for that website. As people start to see you posting more with high-quality posts, they will want to learn more about you. When they visit your profile, information should be ready and waiting for them to hop on over to your website to join your list or read what you have to offer.
Note that there is usually more than one popular forum per niche. You don’t need to spend a lot of time on these forums, but you do want to expand your reach as much as possible. By joining all the most popular forms you will really be covering all of your bases.
Your list will grow larger, you can do some awesome research, you can establish yourself as an expert, you can drive traffic to your website, get backlinks to your website, and make more affiliate sales all around! The forums are definitely a great option for you as an affiliate marketer.
Do you consider yourself to be controversial? You might not at this point, but you may want to consider voicing your opinions and taking some controversial positions in order to increase your affiliate sales online! That’s because controversy truly does sell.
If you’re confused about why you would do this, think about the content that gets the most comments and traffic on the web. It is usually items that are very interesting and are slightly controversial. These types of topics tend to bring out all kinds of opinions and get people emotional and actively fired up.
If you are able to post this kind of “link bait” content on your blog or website, you will most likely find that your traffic starts to skyrocket! People may publish what you’ve said on niche forums, on their own blogs, and on social networking sites. They post links to your content because they are very interested in it. Perhaps they completely disagree with you, or perhaps they think you are making good points. No matter what, this controversial content will definitely get you some attention — and possibly many more sales!
Think about the standard content you might post to your website. You may get some comments here and there, but the controversial topics get the most comments of all. Now, you will need to have pretty thick skin because along with controversy often comes anger and disagreement. People may think that you’re completely nuts and will have no issues telling you that!
At the same time, these people will be interested in the other things you have to say and recommend. The chances are good that if you have a good link bait piece that you will gain several new followers. They will be interested in what you have to say in the future and will come back time and time again. As your traffic increases, you will probably make more affiliate sales as well!
You will probably find that people start to link to you all around the web. The chances are good that your rankings in the search engine will rise as well. This creates a cycle of even more traffic to your blog, which can help you build your list to make more affiliate sales.
How controversial you should be depends on your personality and the niche you are in. Examine the niche blogs written by others and see what has gotten the most comments on their blog. This can give you some good ideas so you can take advantage of this method on your own.
There’s definitely something to be said for being controversial — especially on the web where news travels fast!
image credit: http://www.flickr.com/photos/demibrooke/2336528544/
There are way too many marketers out there who are just in it for the quick sale. You want to be different! You want to be that marketer that people in your niche turn to time and time again for advice and product recommendations. The best way to do that is to build a great relationship with your list.
One of the biggest reasons why you’ll want to do that is because it will improve your bottom line. Not only that, but you’ll be giving a lot of value to your subscribers. It really is a good feeling to have done so, and it will help to establish your expertise in the marketplace.
First impressions are always very important. They should feel like they are getting a lot of value from the time they enter their name and e-mail address into your opt-tin box. That is part of the reason why giving away a valuable free report is such an effective technique
There are differences of opinion when it comes to how many marketing messages you should send out versus how many sales type e-mails. You will definitely want to test and track what works best for you, but many people find that that a ratio of content, content with light promotion, and promotion works well.
When you do it this way, you are gradually steering them in the direction you want them to go in — making a purchase! The people are your list won’t feel like you are just trying to make a buck with them. It’s a great ratio if you want to build a relationship, offer a lot of value, and make some great sales at the same time.
You can also repurpose content you have written for other avenues. The people on your list will appreciate seeing this content if they have not had a chance to before. This can cut down on the amount of work you have to do, but it will be much appreciated.
Remember to have your own style and personality as a list owner. You want them to not only love your content, but to love you. When they think of getting information and product recommendations in your niche, you want to be the first person that comes to mind for them. If you go about building a relationship in the right way, this will not be an issue for you at all.
The chances are very good that you are on a few autoresponder lists yourself. Do yourself a favor, and start to monitor the messages you receive yourself as they come in. Which ones do you find yourself opening, and why? Which ones do you delete right away and why? If you’ve made a purchase based on an e-mail you’ve received, why did you end up making that purchase?
Asking yourself these questions is one of the best ways to ramp up your list marketing efforts and to gain your footing as you start to develop a great relationship with your list.
image credit: http://www.flickr.com/photos/kyz/4355957331/
Hopefully you have already started building your list and are seeing some good numbers from your efforts. It’s time to take things a step further with advanced list building techniques. This will help you get more subscribers so you can put more money in your pocket.
The first thing you need to make sure of is that you give people many opportunities to subscribe to your list. This goes beyond just having a squeeze page — you need to have an opt in box on your blog or website. You might even want to test having more than one opt-in box per page, such as having one pop up as a person starts to leave your site.
Remember, you always want to give people good reason to join. They are not going to join out of the goodness of their hearts! The most basic thing you can do is give away a free report or another type of free gift in exchange for their name and e-mail address.
Another thing you can do is enter your free product into a giveaway site. These are win-win situations for everyone. They are basically collections of freebies in a certain niche (most commonly in the internet marketing niche). You put your product up for download in exchange for an opt-in, and you can get a lot of exposure as many people promote the giveaway. Look for one of these in your niche, and you’re sure to find that you get an incredible response.
If you’ve set up a blog, you can also get people to sign up for your RSS feed. That way, they will receive notification every time you post something on your blog. You can make use of this for sure! Whether they are on your main autoresponder list or not, your RSS feed can keep you on the top of their mind. You can make some great affiliate sales as people visit your interesting and highly targeted posts.
You can also have people refer friends that might be interested in your newsletter. This works best if your newsletter is highly informative and has a lot of value. People will WANT to pass your content along then! It’s a great way to expand your reach and get more people to join your list.
Make it clear that your content can be passed along. Don’t be afraid to ask people for a referral if they think their friends would enjoy getting your information. Make it as easy as possible for people to pass along your content, and you’ve got it made as far as list building.
Selling low end products is another good way to get people on your list. As you start to establish a buying relationship with people in your niche, the chances are good that they will like to hear from you again with product updates, new recommendations, and other information. This will fill your list with buyers rather than freebie seekers.
Be creative! There are many different ways to grow the size of your list. Remember, it is important to have a balance between great content and marketing messages that will dramatically increase the money you earn.
image credit: http://www.flickr.com/photos/coletivomambembe/4305859123/
Selling eBooks for the Amazon Kindle can make your internet business grow, whether you are currently selling ebooks or not you can still publish on kindle and take advatage of what this offers for your business. If you alreqady have an ebook you could simply upload it to the Amazon Kindle publishing platform and afterwards see the sales come in.
You or your business can benefit in many ways:
By enlarging the repertoire and offering the useful content via another dependable resource apart from your own website, you will have the chance to reach a new section of the target industry. And since the Amazon Kindle is attaining speedy popularity, the opportunity to do this is greater than ever before before.
Selling eBooks as a Kindle Publisher maybe will not replace your online marketing and sales efforts, but it can present you with an additional stream of income, which can only be a good thing.
By joining the Amazon Kindle community, you will quickly discover who is your competition and what they are up to. You will find out.. Are you one of many within the area of interest to offer a Kindle ebook? How do your eBooks stack up to the competition? How can you be more prominent as an authority voice in the industry?
By checking out the market you can see which others are selling eBooks on similar subjects to yours. If there is no contest immediately within the area of interest (that is excellent information for you!) Ensure to note duration and depth of written content when comparing as these are important traits of eBooks and thus help to dictate your price structure.
Get ideas for further eBooks.
While all of the written content ought to be effectively unique, you can use the Amazon Kindle community to gain concepts for writing further ebooks. All excellent written content is inspired, so take a look at which subjects are selling a lot copies. Is there a chance you are missing an opportunity to publish written content on these preferred subjects? Take the time to get inspired.
Kindle Publishing delivers so many advantages to online marketers, and these factors are only a few. Selling content has never been so easy and neither has reaching further, ingratiated consumers. So go on create useful content, get it out there on the Amazon Kindle store and let others see they can easily acquire and download it to their Amazon Kindle!
Google quite likes Squidoo so creating a Squidoo lens is a good idea for your online marketing. You cangratly improve the SEO of your website by using Squidoo to generare high profile backlinks. The videos below cover the basics on setting up a squidoo lens. A lens is basically a webpage on squidoo and be set up any subject you like. Although squidoo have changes some feature since this video was made it still contains very good information and all you need to know on setting up your first Squidoo lens. You can have a Squidoo lens up and running in no time atall and this will also help get your website indexed quickly.
Often when starting out some people think online marketing as an easy way to get rich over night, and while online marketing obviously has massive potential to be very lucrative and allows you to market to millions of people worldwide instantly it does take hard work in the beginning and continuous testing and monitoring of your marketing strategies to check performance and profitability.
There may also be external factors which you have no control over that effect your success. For example the current so called economic slow down will have some effect on your business in one way or another depending on your business type. For example if you are trying to sell a high value physical product you might find it harder to make a sale in this economic climate because people simply do not have so much money at their disposal or are just scared to spend, but by monitoring and testing your marketing and looking at current trends you will be able to identify fluctuations in your market sector early and make any necessary changes to ensure continued profitability. If you are offering a business opportunity of some kind you might find that your business actually increases right now because many people are looking for a way to earn an extra income now more than ever.
You will no doubt be familiar with programs such as Google's pay-per-click program AdWords where you pay Google an amount every time someone clicks on one of your ads, again complete monitoring of ads and website performance is a must so that you can see what is going on. There are various tools available to enable you to find out exactly what visitors to your website are doing, including software which allows you record and to actually see where your visitors are clicking, where they are scrolling and exactly what they do on your website.
So understand that yes you can make money online with consistent effort, but you can also lose a serious amount of cash with bidding on non efficient keywords or by not keeping track of what goes on. Some marketers opt to pay for expert help with the online marketing side of business to ensure a consistent flow of good traffic and profits and while this is fine if you have very little knowledge about online marketing or simply prefer not to do it yourself but it can be expensive, and there are plenty of ways to market and monitor your online business for little or indeed no cost, just do a little research and you will find an abundance of info on this.
If you are developing an online business, whether you are new to online marketing or are a seasoned online marketer the amount of different Internet marketing tools can be baffling and for newbies, almost impossible to understand. Very often when starting out most marketers lack the knowledge and necessary technical ability and so have to pay for tools....... Read More
Do some research first before you join an affiliate program. Find out a bit about the programs that you might consider joining. Do they cost you anything to join? Most affiliate programs are free to join, after all as well as making money for yourself you will be making money for the owner, So why join those that charge you for joining.
When do they issue the commission checks? Each program may be different. Some of them will issue their checks once a month, or once every two weeks others every quarter, etc. Many affiliate programs will have a minimum payment amount that the affiliate must meet in order for their payments to be issued.
If you are promoting affiliate products through clickbank for example you can be sure of accurate tracking of you clicks/visits and regular payment every 2 weeks
Find out how referrals are tracked and for how long do they remain in the system? You need to be able to trust the program enough to track the traffic you send so that you get paid your commission as this is the only way you will get credit for that sale. The period of time that customers stay in the system is important. Some visitors will not buy straight away but may return later to make the purchase and you need to make sure you will still get credit for the sale if it is done days or even weeks after the initial visit.
Are affiliate stats available? Your choice of affiliate program should be capable of offering you detailed stats. Ideally you need to be able to track how many visitors, impressions and sales you are achieving. A hit is one click on the banner or text links.
Some affiliate programs may also pay for the hits and impressions besides the commissions on sales or pay a CPA (cost per action) for example you get paid when they enter their details.
Is the online retailer a reputable source? Being able to check how many sales they are making through affiliates is useful in determining if the offer is converting and is very profitable for affiliates.
Is it a one tier or two tier program? A single tier program pays you only for the leads or sales you yourself generate. A two tier program pays you this but also pays you a commission on the on the sales generated by any other affiliates you sponsor into the program. Some programs may pay for each new affiliate you sponsor.
What tools do they provide you with? Some programs will provide you with banner ads, articles, text ads, links, email copy etc, a good affiliate program will provide you with plenty of marketing materials.
Finally very important is the amount of commission being paid? i.e 50%, or 75% (or in some cases even 100%!) If you find a CPA program that also pays for impressions, or actions the amount paid is much less and usually fixed price per lead for example not a percentage of sale.
These are just some of the important questions that you need answering before you join any affiliate program.
What type of online business are you promoting right now? Are you able to provide a good online marketing promotion that will bring you profit and keep you moving forward?If your not able to undertake a good online marketing plan then you need to learn before it's too late. You need to offer something more than the competition just to be able to gain more customers. So, if you don't make your move, you'll and up losing everything all that you have worked so hard for.
You need to build or base your online marketing promotion on a systematic plan that will help you and your business grow. First of all as you are doing this online, you really must look into the possibilities using search engine optimization techniques to reach your target market (SEO). You could consider making another website that directs you to your main website for your online business, but you have to make sure that the second website will be able to get traffic that would bring your target audience closer and gathering more interest for your business.
If you are not so familiar with SEO you need to choose a good we designer and then let your web developer know that you would like to have keyword-rich content for your website so you gain a better organic listing on search engines and get more traffic from the search engines. This is one thing that should play an important part of your online marketing strategy, this campaign will then provide you with far more leads and of course customers.
So by now you're probably thinking how important this is for your online business promotion, right? Well to put it simply it is very, very important. You can add other ways of generating traffic through the use of press releases and article marketing. If you are good at writing then you should make good use your talent because it's definitely going to rank you higher and enable you to reach your more of your target market.
It's not so hard to make your online marketing promotion work well, all you have to do is to make sure that you prepare and have the right words to put up on your website or your sales letter and you will get good feedback from your customers, and more importantly eventually, the profit. Why not put this to the test right now and see what differences it could make to your online business.
You should be constantly thinking of what approach you can use next to start building a future for your online marketing success. First, you need a positive outlook, some good research and you need to understand that you will be able to mold the success of your business in your hands over time.
If you really to achieve online marketing success for your business, all you need is a bit of perseverance and a little bit of the know how,which you will find from many sources like this, and then you're good to go.
Entrpreneurs today tend to opt for online marketing to gain more leads and make more sales. With so many people more dependent on the internet than ever there is a great opportunity to obtain more sales using online methods. Online marketing management is important in order to meet the needs of your target market and also build the interest of you customers to the products and services you have to offer.
With good online marketing management you should be able to gain more customers and also a higher credibility for your business. If you already have an online business, with good marketing management you might change your marketing strategies depending on different trends in order to ensure you build a successful business in the long term. When you find something that works stick to it until it doesn't work any more and then adapt to what does work in the industry.
The correct online marketing management strategies you can use for your business depends on what area you intend to focus on. There are many options for you to choose from. Let's say for instance your in the industry of skin care products, you may use videos to market your product and through the video you may show the "before and after" concept in using the skin care product that you are trying to promote..
Because videos are more like the "real thing," although they can be edited, you can definitely use them as a part of your online campaign. Another popular online marketing management strategy is to use a network of affiliates to sell your products. Your affiliates can be concentrating there efforts online or off line doing most of the marketing for you and eventually allowing you more free time to concentrate you efforts on a different area of your business to gain even more profit.
Well there are just a couple of online marketing management strategies for you to consider but don't stop there, you will still encounter endless ways to deal with certain marketing operations and customer relations. Do a little research about online marketing management and you will soon have plenty more fresh ideas and concepts. After all the more you can learn about marketing the more you can grow your business and build a brighter future for you and your family.
Here are a few questions every business person should ask themselves about their online marketing business and you should be asking yourself these same questions right now if you are considering any sort of online venture.
1. Are you willing to put your money at risk at this kind of venture on the internet?
2. Are you willing to put in the time and effort to make this business a success and keep it running in the long term.
I'm sure you will realize you will need to put Some money into any business venture you embark on. There are some good online marketing businesses opportunities out there
and they do generate profit. Buut you need to make sure that you have enough money before getting into any business especially when it's online marketing.Im talking about the initial cost to join or setup the business and the initial advertisng costs. ( there are of course some low cost advertising methods and some of the best form of advertising can be free.)
Your online business is not going to be so easy to get going and establish yourself if you are not at all good at marketing. You really do need to understand what the fundamental principles are for internet marketing and then learn how to apply them to your own business. As the owner of any online business you need to provide your website viewers with exactly what they are looking for if you are gpoing to profit online.
So what you need to be able to do is focuss your business on providing your customers with accurate and always up to date information. If you are marketing an internet marketing business opportunity you should be providing your clients with up to date information on their business economy right now and showing them strategies that they should be using to keep ahead of the competition and other marketers in the same niche.
You should aim to give a systematic plan of action to client who is in need of online help or marketing expertise. You must know the best strategies to use in a certain type of business and show you client how to use them.
Establishing an online business doesnt have to be difficult if you have the right tools available to you from the beginning so before you go into any business venture online or other, be absolutely sure that you understand before hand exactly what is needed, what works and what doesnt work.
Are you planning success with your business venture online? If that is the case then you need to choose the most appropriate online marketing strategy for your business so you will get the most profit from it. It is important to keep the business up to date even if it is just a branch out for your online transactions. So don't be fooled into thinking that having a business plan is not necessary at all for your online business. It really is important to know what you want and how you plan to get there..
Are you aware of the number of competitors that you will find online? If not then try going through google or other search engines searching for the same niche. You will soon realize that you probably have more competitors than you expected, but that is not always a bad thing. Competition will keep you on your toes,If you do nothing, you will be losing clients from time to time. After knowing this, what you need is the best online marketing strategy that you can utilize in making your business the best of the best.
Are you familiar with search engine optimization or SEO? This is one of the best online marketing tools that your competitors use to make sure that they rank high through search engines. You might be asking why you need to rank high, ..simple... it is from the search engines where people can be pointed out through a link to your website. They don't actually memorize websites unless they heard of you by word of mouth and then decided to save your website's URL and bookmark it. Appart from that, the only way these people will find you is through search engines like Yahoo, Google etc.
Your website needs to have content that is keyword rich, meaning that you need to research on keywords people use to fins what they are looking for on search engines most of the time so you can use these keywords for your web content. This is one of the best online marketing strategies being used by webmasters to drive traffic to their site.
Now once you get visitors to your site you need to keep them there. So what can you do to make them want to stay and see what you have to offer?... Well, obviously you must firstly make sure that your website is presented well enough to make visitors stay. If your visitors and potential customers find you site confusing or cant see what they want right away they will leave! Make sure that you update the content regularly, because these visitors might turn out to be your best customers and you don't want them going to your competitors websites because they dont like the feel of yours or think its is old out of date info right?
SEO, keyword research, and links all work hand in hand are the best online marketing tools for your business and you should utilize them today. There are plenty of other strategies that you should impliment as well as these but they are the basic foundations for a good website. They are the first things you should be focusing on before moving on to other narketing strategies for you online business.