Even if you do have the best product or service in the world, plus an awesome killer sales letter that could sell sand to a dessert rat. If you still don't have any potential customers seeing what you have to offer then obviously you won't make a penny, not one cent. Traffic is king as someone famously quoted.
That's the reason why marketers like you and I spend so much time and effort, not to mention money, trying to put our offers in front of as many targeted leads as possible. But it doesn't have to be like that if you know which marketing methods actually work, and there are plenty which work and work well and there are many which I can tell you from experience simply do not work.
Here are a few tactics that I use and they work well and you can implement them in your business today.
1) Social Media Marketing
Any savvy online marketer will know that social media marketing as huge as it is, still remains in its infancy as the number of new users joining Facebook explodes by more and more each year and new social media and share sites pop up all over the net. Start to set up your social marketing campaigns right now and you are in a perfect position to profit from the enormous benefits in the months and year to come.
As you may know social media marketing is all about building relationships with people and building networks of friend and colleagues and also new contacts. So start building a good reputation in your niche now by establishing yourself as an expert in your field and on as many social networks as you can, that way you can fully take advantage of the huge leverage you will have to market your product or service in your niche.Start With the some of the well know and largest social media sites like:
2) Search Engine Marketing (SEO)
There are basically two ways to get targeted traffic fro the search engines:
3) Banner Ads and Text Ads
A great way to ensure your offers are seen is by creating and placing targeted ads. These can be online or offline or better BOTH.
Banner ads and text ads work well if you choose highly targeted to your niche sites to lace them on.
So Which Advertising Strategy is Best?
All of them! To maximize your impact and reach more people you should be implementing All of the above marketing methods into your business and you will see a huge jump in customers. Be sure to track each method in order to see where to concentrate your efforts for maximum growth.
These three advertising methods are very powerful when you implement them into any business but actually that is only the tip of the iceberg... there are plenty more proven marketing methods and when you put these three together with other powerful marketing techniques, you turn on the tap and get a constant flow of new leads and prospects to convert.
[update 2020] ...
As a new and upcoming platform I am going to Highly recommend Webtalk because you actually get paid rev share to do what you are already doing on Facebook while building new leads and contacts even as a FREE member and as a Pro member you get to post what are called SPOTLIGHT posts which basically are posts which are also shared directly with your chosen group(s) (public, business contacts, partners..etc , you choose.
Go here to Register on Webtalk Free.
Check out my own YouTube video reviews on webtalk below.
Webtalk benefits and how it works
Webtalk 3-in1 Contact Management Promo Vid
Earn points and Money when your content gets engagement on Webtalk
Previously ASKING people on your Facebook Ad to "click Like" or just 'Click' was acceptable. New Faceboo policies will still allow this however you might be penalised if the bounce rate to your ad is high, in other words if you ask people to click on your ad and when they do they do not stay on the clicked destination for long, Facebook will assume that your site or page clicked to has little or no interest to the viewer and you will get penalised. Here is what say exacty ......
"Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format.
“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed."
However, when we asked people in an initial survey what type of content they preferred to see in their News Feeds, 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through.
Over time, stories with “click-bait” headlines can drown out content from friends and Pages that people really care about."
Facebook also go on to explain how they determine what looks like click-bait.....
"One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.
Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them."
Internet marketing is a big thing, and it’s a buzz word you have probably heard. You may know a little bit about internet marketing, or you may not know anything at all. On the other hand, you may know a lot about it and just want to put your attention into one specialized area.
Social media is the number one thing that people use when they access the internet. It’s everywhere. Social media is perfect for monetizing because so many people are invested in the services that social media websites already offer. When you add yourself to that equation, you are setting yourself up for the potential to make tons of cash. Each of the major social sites has millions of users who are looking for something, anything. You could be the business that brings them that information, and you could be the business that is successful too.
Social media is also viral. There are tons of methods for monetizing your social accounts, but viral content and the potential to go viral is what makes monetization of these programs so valuable. The opportunities are simply endless, and you won’t regret taking advantage of this gravy train.
The best part is that social media is likely to be part of our lives for a long time. It isn’t going anywhere. Websites evolve and change and new websites crop up. But in the long run, social media is a solid choice that can do so much for your business and livelihood.
When you ask yourself, “Why social media?”, then think of the above information. There are tons of reasons why social media works, but we are going to focus on Facebook and the inherent benefits of monetizing Facebook to get profits that can make you a ton of money quickly over the next couple of months. You will see just why social media is so beneficial first hand, and you will quickly understand why it works out so well for people who do choose to monetize social sites like Facebook.
Monetizing your Facebook page is the proven and easiest way to make money doing work from home. The conversion rates are high, and it’s possible to make more money with Facebook than other social sites right now. It’s honest, effective and easy to implement into busy schedules.
Monetizing your Facebook page allows you to take full advantage of the biggest marketing technique in the world. Facebook is huge and it reaches billions of people each day. That’s a huge market that you aren’t tapping into yet.
A good business helps people get what they want or need. You get to be in control of helping people get either of those things. This is an excellent way to make money and also help people at the same time. No one wants to support a business that doesn’t cater to people’s needs. So when you start your Facebook monetization,
you will be offering people something they can’t get anywhere else. This works to your advantage, and it’s a win-win situation for everyone involved.
Think about what you look for when you are buying something online. What do you do if a company doesn’t have what you want or need? You start looking elsewhere.
Your job will be to draw in that crowd of people who are looking elsewhere for something important that they need in their lives. Your job is to provide that product or products. You may also be providing a service, and that works perfectly fine too. Either way, you want people to leave your page feeling like they got what they needed. You want people to have their needs met in the best possible ways so that they keep coming back for more.
How much money you make is entirely dependent on how hard you want to work. The more you work, the more you can make. But you can still make a reasonable income with little work over a longer period of time. Remember, this program gives you the steps and freedom to get what you want out of it. There’s nothing else you have to do but motivate yourself to work for your goals.
Google quite likes Squidoo so creating a Squidoo lens is a good idea for your online marketing. You cangratly improve the SEO of your website by using Squidoo to generare high profile backlinks. The videos below cover the basics on setting up a squidoo lens. A lens is basically a webpage on squidoo and be set up any subject you like. Although squidoo have changes some feature since this video was made it still contains very good information and all you need to know on setting up your first Squidoo lens. You can have a Squidoo lens up and running in no time atall and this will also help get your website indexed quickly.
Social networking is massively popular so much so that many companies have had to block people from using them during work hours simply because far to many business hours were being used by employees on personal social networking sites. Social networking allows interaction with friends, family and co workers and other users. It allows you to not only contact people you know now but you can find people you knew from the past and you can find people you don't yet know who have similar likes and interests to you. You can interact in a variety of ways from sharing video, Audio playing games, chat etc. So this means you can use it for social and or business networking. It is always a good idea to have one account for personal use and one account for business networking, that way you don't annoy your social friends with constant business updates and you don't affect your business with social issues. In simple terms social networks are online communities where you can share information and meet people and works on users sharing content like pictures videos and so on and posting messages and playing games. Social networking sites are very very high traffic sites as an example 'facebook' has over eight billion users at present and generates hundreds of millions of page impressions every day, that's a lot of page impressions! So what does that to you as a business owner, well it means there are a lot of people on there looking for content, looking for information and yours could be the information they are after so social marketing should be an important part of your online business. Although social networking has really always been there since the start of the internet, now with new technologies and broadband connections and much faster computer processors it has taken off like crazy and is relatively easy for people of all ages with no technical experience to use. For example now you easily upload holiday photos or even videos with just two clicks. This means that it can be a very low cost way for people to connect and network with others so on a business level this is why you absolutely must be using it. As well as getting new potential customers you have the potential to meet new partners, new copy writers, JV partners, product developers and designers and you can connect with them easily and this can be useful for outsourcing the parts of your business that you don't like to do yourself. You can share your new products , market and much more the possibilities are endless. As well as the well know general social sites like 'myspace' and 'facebook' there are a number of niche networking sites dedicated to members with a particular interest for example Ryze.com is purely business networking, Ning.com is a good place to create your own social network very easily but that is a whole new topic I go into in another set of articles. In summary when used correctly any social networking site can be used to generate floods of traffic for your business or offers whatever they may be.