If you recommend Brands or Endorse Products you need to comply with the law
As an influencer, it’s your responsibility to make these disclosures, to be familiar with the Endorsement Guides, and to comply with laws against deceptive ads. Don’t rely on others to do it for you.
According to the law, claims in and ads must be honest and truthful, they can not be deceptive in any way or show and unfair bias , Basically all claims must be evidence based and it is always better to show a disclaimer when making claims of possible income or other information when promoting any product, business or service.
Disclosure applies to social media not just business or personal websites, here's how to ensure you comply.
If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services. Telling your followers about these kinds of relationships is important because it helps keep your recommendations honest and truthful, and it allows people to weigh the value of your endorsements.
Disclose when you have any financial, employment, personal, or family relationship with a brand. » Financial relationships aren’t limited to money. Disclose the relationship if you got anything of value to mention a product. » If a brand gives you free or discounted products or other perks and then you mention one of its products, make a disclosure even if you weren’t asked to mention that product. » Don’t assume your followers already know about your brand relationships. » Make disclosures even if you think your evaluations are unbiased. ⊲ Keep in mind that tags, likes, pins, and similar ways of showing you like a brand or product are endorsements. ⊲ If posting from abroad, U.S. law applies if it’s reasonably foreseeable that the post will affect U.S. consumers. Foreign laws might also apply. ⊲ If you have no brand relationship and are just telling people about a product you bought and happen to like, you don’t need to declare that you don’t have a brand relationship.
How To Make A Disclosure and Where to Place it
In SUMMARY what you must do to comply with the FTC
FTC Guidlines RESOURCES
The FTC also offers a variety of resources to help make it easier for you to comply with the guidelines, including: